03-01-luis-farbwelt-1-dunkelblau 03-01-luis-farbwelt-2-orange 03-01-luis-farbwelt-3-hellgrau.svg



LUIS’s corporate colours are dark blue, orange, light grey and white. These corporate colours are used equally. Dark blue and orange are always shown as solid colours and may not be darkened, brightened or appear transparent.

  • 03-02-luis-farbwelt-1-dunkelblau LUIS dark blue PANTONE 533 C=95 M=72 Y=15 K=67 R=31 G=42 B=68 HEX #1f2a44 RAL 5000
  • 03-02-luis-farbwelt-2-orange LUIS orange PANTONE 2018 C=0 M=58 Y=100 K=0 R=255 G=117 B=0 HEX #ff7500 RAL 2003
  • 03-02-luis-farbwelt-3-hellgrau Light grey C=0 M=0 Y=0 K=10 R=235 G=235 B=235 HEX #ebebeb RAL 9003
  • 03-02-luis-farbwelt-4-weiss White C=0 M=0 Y=0 K=0 R=255 G=255 B=255 HEX #ffffff RAL 9010


If light grey is not suitable, further grey tones may be used to support the colour scheme under certain circumstances. This usually applies to digital applications or similar.

  • 03-03-luis-farbwelt-grautoene-1 C=0 M=0 Y=0 K=45 R=140 G=140 B=140 HEX #8c8c8c
  • 03-03-luis-farbwelt-grautoene-2 C=0 M=0 Y=0 K=35 R=166 G=166 B=166 HEX #a6a6a6
  • 03-03-luis-farbwelt-grautoene-3 C=0 M=0 Y=0 K=25 R=196 G=196 B=196 HEX #c4c4c4
  • 03-03-luis-farbwelt-grautoene-4 C=0 M=0 Y=0 K=15 R=222 G=222 B=222 HEX #dedede


The LUIS trademark logo is positioned prominently on a white background and can optionally be combined with the claim. Depending on the size of the trademark logo, the pre-defined surrounding white space determines the positioning of a grey background or an image. The image is completed by a wedge-shaped surface in orange in the footer. Depending on the width used, the diagonal line rises at an angle between 2% (for large depictions) and 4% (for smaller depictions).

A dark blue surface may optionally be used for contrast. Where possible, this will show the LUIS claim, on its own and as a negative image.

03-04-luis-farbwelt-anwendung-2 Gradient between 2% and 4%