THE LUIS COLOUR SCHEME
OUR CORPORATE COLOURS
LUIS’s corporate colours are dark blue, orange, light grey and white. These corporate colours are used equally. Dark blue and orange are always shown as solid colours and may not be darkened, brightened or appear transparent.
SHADES OF GREY
If light grey is not suitable, further grey tones may be used to support the colour scheme under certain circumstances. This usually applies to digital applications or similar.
The LUIS trademark logo is positioned prominently on a white background and can optionally be combined with the claim. Depending on the size of the trademark logo, the pre-defined surrounding white space determines the positioning of a grey background or an image. The image is completed by a wedge-shaped surface in orange in the footer. Depending on the width used, the diagonal line rises at an angle between 2% (for large depictions) and 4% (for smaller depictions).
A dark blue surface may optionally be used for contrast. Where possible, this will show the LUIS claim, on its own and as a negative image.