THE LUIS TYPOGRAPHIC STYLE

OUR CORPORATE TYPEFACES

The individual text style of the LUIS logo text is supported by Akzidenz-Grotesk typeface, which is suitable for various areas of application. The Gotham typeface family is extensive and allows for sufficient scope to cover the different levels such as headlines, sub-headlines, continuous text and small print.

Gotham Narrow in weights book, medium and black is used as body type. The font colour is dark blue or white, depending on the background. Headlines, short text or notes may appear in orange font. Use of grey tones is possible under certain circumstances.

FONT SIZE, SPACING AND ALIGNMENT

Font size, line spacing and space between headline, sub-headline and continuous text are determined on a case-by-case basis. The ratio of sub-headline to headline is either 2 to 3 or 3 to 4, depending on purpose (and with optical spacing of circa 50 to 40). Headlines, sub-headlines and intertitles appear in upper case letters and are left-aligned.

Continuous text should preferably be justified, with the last line left-aligned. Bulleted lists as a part of continuous text are left-aligned with orange arrows as bullet style. The ratio of continuous text to headline is either 1 to 2 or 1 to 3, depending on overall size. Small print and information are left-aligned. Our typographic style combines various fonts.

• Headlines in Uppercase letters in Gotham Narrow Black
• The trademark logo may not be tilted or turned on its side
• Continuous text in various fonts in Gotham Narrow Book
• Small print and information in various fonts in Gotham Narrow Medium or Book

EXAMPLES OF USAGE