THE LUIS TRADEMARK

CORRECT USE

The LUIS trademark combines an orange logo image and blue logo text, including a subline. It should always appear on white background. Please do not position the trademark logo on coloured background.

If it is not possible to show the trademark logo in blue and orange, depiction in black and white or as a negative image is acceptable.

MINIMUM SIZE

The entire LUIS trademark logo (both image and text) must have a minimum width of 25mm. Underneath, the trademark logo must appear without the ‘Technology’ subline.

POSITIONING

The LUIS trademark logo should be positioned prominently if possible, unless it appears on the product itself or on certain advertising materials.

SURROUNDING WHITE SPACE

A pre-defined surrounding white space around the logo highlights the value of the LUIS brand and helps to ensure a consistent brand presence across all publications. The width of the white space around the LUIS trademark logo is equivalent to the logo image height. No other elements may appear inside this white space.

COLLABORATIONS

In case of partner collaborations, we will determine on a case-by-case basis how to visualise the collaboration. In any joint communication, the partner’s trademark logo will be adjusted in size to match the LUIS trademark logo. Please avoid any visual imbalance.

DON’TS

• The trademark logo may not be distorted or compressed
• The trademark logo may not be tilted or turned on its side
• The trademark logo may not appear on coloured background
• The trademark logo’s colour scheme is fixed and may not be changed
• The LUIS trademark logo may only be used in the variations described. It may not be recreated or modified

DOWNLOAD

The LUIS trademark logo is a trademark protected by copyright and may only be used with prior approval. Please contact us for further details.